Break out the discounts

Boost your sales with automatic discounts, promo codes, or free shipping. Set up, schedule, and track everything from your Shopify admin.

Create a discount

Add even more discounts features with apps from the Shopify App store.

Get help with discounts from the Shopify Help Center.

Breakthrough BFCM checklist

Prepare your store for the biggest selling event of the year. Read the Breakthrough BFCM checklist on the Shopify blog to help ensure you sell your best.

Break through with marketing

Showcase and share your discounts, products, and brand—wherever your shoppers are. Shopify Marketing’s simplified tools can help you break down marketing barriers and seize your share of BFCM sales.

Sell on social media

Turn likes into sales on Instagram with Shopify’s powerful suite of social media marketing tools.

Create a social campaign

Attract new shoppers

Get your products in front of new potential customers with Facebook audience building ads, Snapchat story ads, and Microsoft Advertising campaigns.

Create an awareness campaign

Turn shoppers into customers

Use the power of Google Smart Shopping campaigns and Facebook dynamic retargeting ads to bring shoppers back to your store when they’re ready to buy.

Create a retargeting campaign

Learn at your own pace

Access free step-by-step tutorials on how to use Facebook, Instagram, Google, and email marketing to grow your business on Shopify Academy.

Browse BFCM marketing apps on the Shopify App store.

Get help with BFCM marketing from the Shopify Help Center.

Break through customer experiences

From answering customer’s questions while they shop, to quickly changing their orders if they change their mind, Shopify has everything you need to make an impression that lasts well beyond BFCM.

Browse loyalty program apps on the Shopify App store.

Get help with editing orders from the Shopify Help Center.

Break through shipping

A solid shipping strategy helps deliver a delightful customer experience and a breakthrough BFCM for your business. Shopify’s range of shipping tools can help you plan now for success later.

Learn more about Shopify Shipping

Browse Shipping rates and labels apps on the Shopify App store.

Get help with shipping from the Shopify Help Center.

Break down your data

Use marketing reports to track key conversion metrics, assess marketing initiatives, learn about your abandoned carts, and inform smarter campaigns all year round.

Explore marketing reports

Browse reporting apps on the Shopify App store.

Get help with marketing reports from the Shopify Help Center.