Digital marketing

Learn digital marketing

With a constantly evolving landscape of tools, strategies, and touchpoints, your digital marketing skills need to stay sharp. Learn everything from social media to paid search, content marketing, and more with free digital marketing training from Shopify.


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Thumbnail preview about How to sell without annoying your audience
Tutorial
Shopify Education Team
5m

How to sell without annoying your audience

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Build your brand on Instagram
Course
Jade Darmawangsa
1h 8m

Build your brand on Instagram

Get sales with a killer Instagram strategy. Grow your brand into an empire.

This Instagram course helps you build your account from scratch. Set the right goals. Run highly-targeted campaigns. Give your audience the content they want to see. And get sales.

Learn the tips and tricks that pro marketers use to get views, loyal followers, and sales.

Your instructor is pro social media marketer Jade Darmawangsa. Jade’s social media accounts and ecommerce businesses have been so successful that she skipped college to run her own media brand.

Now Jade helps thousands of content creators launch and grow their businesses.

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Thumbnail preview about Organic content strategies for Instagram
Tutorial
Haley Dashovich
3m

Organic content strategies for Instagram

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Thumbnail preview about How to utilize Instagram data to improve engagement
Tutorial
Haley Dashovich
2m

How to utilize Instagram data to improve engagement

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Thumbnail preview about How to use Tiktok for your business
Tutorial
Haley Dashovich
3m

How to use Tiktok for your business

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Thumbnail preview about Create a consistent content strategy for social media growth
Tutorial
Haley Dashovich
2m

Create a consistent content strategy for social media growth

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Thumbnail preview about Video equipment for DIY content creation
Tutorial
Haley Dashovich
4m

Video equipment for DIY content creation

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Thumbnail preview about Scale your content marketing strategy
Tutorial
Shopify Education Team
4m

Scale your content marketing strategy

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Thumbnail preview about 5 tips for driving sales with text message
Tutorial
Shopify Education Team
3m

5 tips for driving sales with text message

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Thumbnail preview about 6 ways to grow your email, chat, & text subscribers
Tutorial
Shopify Education Team
4m

6 ways to grow your email, chat, & text subscribers

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Thumbnail preview about Create a personalized discount strategy
Tutorial
Shopify Education Team
3m

Create a personalized discount strategy

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Thumbnail preview about Engage your customers with non-product pages
Tutorial
Shopify Education Team
5m

Engage your customers with non-product pages

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Learn digital marketing today

Marketing is one of the key disciplines of any successful business. While accounting keeps your finances in check and administration ensures your organization is, ahem, organized, marketing is the outward-facing part of your business that captures the attention of potential customers. From social media and email messaging to in-person interactions and packaging, your marketing plan determines how you brand your product or service, showcase its benefits, and start to build relationships with customers. And thanks to the internet, those customers are closer to you than ever before, which means that you need to learn digital marketing to keep them within your grasp.

Fortunately, Shopify offers a comprehensive selection of online digital marketing training tutorials that can help you hone your skills, even if you’re already an experienced marketer. Our free digital marketing training video content will help you fill in knowledge gaps and can bring you up to speed with the latest technologies, strategies, and tactics, so you can bring your business to customers at the speed of light. Plus, at Shopify we understand that as a business owner, your schedule is tight, so unlike a regular marketing education program, our tutorials are conveniently available 24 hours a day via streaming video. Learn digital marketing via your desktop, laptop, tablet, or smartphone. Each video is quick and concise, allowing you to add to your skill set first thing in the morning, late at night, or between client meetings during the day.

How can I learn digital marketing at home for free?

Every tutorial from Shopify is completely free. You can learn digital marketing by simply choosing a topic and clicking the play button. There is no fee, no prerequisites, and you don’t have to register. Watch one tutorial or all of them—Shopify’s free digital marketing training won’t cost you a thing.

How do beginners learn digital marketing?

The best way to learn digital marketing is by starting with basics like sales tactics, campaigns, branding, or advertising. Just choose a tutorial that satisfies both your interests and your business needs and start there. If you’re an experienced business owner but a new marketer, you likely have more marketing skills than you realize, so a great strategy for your online digital marketing training is to browse Shopify’s topics and start with the tutorials that fill gaps in your knowledge.

What do I learn in digital marketing?

There is a constantly growing list of digital marketing topics available in Shopify’s online course catalogue. From broad subjects like brand communication and marketing fundamentals, to specific skills like logo creation and search engine optimization (SEO), you can add new competencies in a matter of minutes thanks to the convenience of streaming video.