A lot of people are now coming to Shopify to get online. Who are from sectors that we normally probably wouldn’t think to be online. A lot of restaurants, a lot of food and bev and like we all know somebody in that industry that’s probably been affected by this. And they’re having to go online in ways that they probably haven’t. Like how does a restaurant go online?
What does that look like? They’re probably having to reimagine their business. So can you tell us a little bit about what we’re doing for those people who have never been online before, especially because their business probably isn’t just traditional selling products. Yeah, absolutely. And you know, when you’re talking about some of the trends and moves you see how retail businesses or the non-traditional e-commerce type businesses are having to open up e-commerce shops that gave a give big impact on what we’re prioritizing across the entire online store. We really wanted to pivot to help those businesses build up and get to market quickly. So say you’re a restaurant, maybe you’re focused in the fine dining experience, the last few months have completely flipped everything up and upside down in terms of your business model.
These stores have needed to, these restaurants, these different types of service shops. they need to start focusing on how to be the online store much faster. How to have more reliable and relevant products and really adapting to this new market environment. So what have we done there. Right we’ve launched as of this last week. It’s super exciting, actually.
We made this new theme called Express available to all merchants and this this Express theme, the name is actually pretty fitting. It’s intended for businesses like restaurants, like coffee shops or even service shops that are used to having in-person experiences, but needed to react quickly and get their shops up and running as fast as possible.
Yeah So I mean, we have lots of themes on the theme store today. I mean, like themes especially for people viewing online today is not going to be anything but what makes Express so different and makes it so easy for these folks to use? So first of all, it is a one page online store. So it’s really quick to set up. And it provides all the most important relevant information right there as soon as you go on to the online store.
And it’s also centered around a mobile experience. So it’s really easy for any of your mobile buyers or users to go in and pick a couple of products and make purchases. But you know what. Instead of talking about it. Why don’t we actually take a look at what it looks like because it’s always so much easier to see it when you see it in action as I’m going to just pop that open right here on the screen in front of you. This is the experience of the online store. If you’re a buyer and you’re going on to that’s for the first time, you’re going to see a quick preview of that store at the very top, the name, and a little bit about the brand.
And as you scroll down, you see the different products at this particular store, in this case, our restaurant, has available. There’s a few different types. So you can choose which products you want, what quantities, and then kick off the checkout flow. We call it a one page experience. But of course, you’re going to have that cart and that checkout experience that would be expected as well.
Wow OK. So it’s a lot easier to get online less to configure but it’s also, as someone viewing the website, also just really easy to navigate without having to build like a ton of pages and worry about a ton of like design content.